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     Family business can sometimes be passed sown meaningfully and is worth-praised because of the spirit they hold and the efforts they made to protect their family firm’s reputation.

            

     After that, YuZhenZhai experienced some difficult time that it was forced to shut down because of the worsen financial environment. However, those children in order to live their life and not willing to give up the family spirit in managing firm, they rebuilt the business, came up with some special desserts and passed it down successfully.

     Passing to the seventh-generation successors, unavoidably they faced the serious problem that sibling fought for the management rights. The order brother then decided to give up the fight to his young brother and built another YuZhenZhai cooporation. He tried hard to learn new skill by studying abroad and keep the traditional taste that has passed down since hundred ago and was recognized by other relatives and now is managed blossomedly and notoriously in Taiwan.

     In this case, we could see that what supports those children from generation to generation to keep this bakery firm going is mainly the common spirit they share in the Huang family which has existed for decades. And that is the vital difference between family firms and other firms that are kept by professional managers. And this also makes the whole family and business more valuable and unique.

     But there are also lots of entrepreneurs who decide not to pass down their self-build firm to their children. Here we take WenLongShe, the founder of ChiMei, as example. In his opinion, he thought that sharing possession will only cause the fight between descendants and he even thought that his son do not have adequate ability and is not qualified to manage the firm comparing to other professional managers who have accumulate many years’ working experiences. For him, there are no reasons to pass down his work to his own family members.

     In conclusion, entrepreneurs could have different reasons and considerations and decide whether or not to pass down the firm. But when talking to passing to his or her own descendants, the spirit that is wanted to be protected is inevitable. If the descendants could keep the culture of the firm or if the social value changes, how they adapt themselves to deal with problems that come along to keep the family firm alive. 

Hsu, Z(2010). The venture and succession of chinese family firm. In Global View Magazine. Dec 29, 2012, from http://www.gvm.com.tw/Boardcontent_15804_4.html

The story of succession(n. d.). In YuZhenZhai. Dec 29, 2012, from http://laicarfo-1.ecservice.com.tw/cetacean/front/bin/ptlist.phtml?Category=172629